"...Industrial and product design is a broad field that includes almost every physical object one encounters on a daily basis. With its diverse contents, the field is organized into specialized areas based on product type or production method. At pickard-design, we believe that while most products may be developed in a specialized setting, they all start with a concept and end with the consumer. It is the concept that gives them a foundation, the work of the specialist that makes them possible, and the consumer that brings them to life. In our office, product design may mean the development of the concept or directing the project through the end of manufacturing and marketing. We take pride in our ability to put not only products on the market, but ideas as well..." B Pickard